Research projects in the MU Social Cognitive and Addiction Neuroscience Lab generally focus on one of the following areas: (1) the role of cognitive control in social behavior; (2) effects of alcohol on cognitive control; (3) individual differences in neurobiologically based risks for addiction, primarily alcohol use disorder; and (4) effects of incidental stimulus exposure on cognition and behavior (i.e., priming effects). The common theme around which these lines of work are integrated is the interplay between salience (i.e., motivational significance) and cognitive control (see Inzlicht, Bartholow, & Hirsch, 2015).